Based on real time data Elkjøp has identified business cases related to the online customer experience that can increase the revenue by 10-15% per annum. E.g. Elkjøp found out that 90% of obstacles that the customers experienced were occurring in the check-out process. This had a financial impact on Elkjøp in terms of reduction in revenue since the obstacles made it difficult for the customers to complete their purchases.
Thanks to TM Deep Vision, Elkjøp can now put a money case against each issue identified in the web shop. This gives the business the ability to prioritize development actions related to optimizing the web shop. Furthermore, Elkjøp can now establish new more sophisticated KPI’s for how the web shop is performing. The TM Deep Vision unit data also gives focused data on specific parts of the customer journey in the web shop. This drives deeper knowledge of customer interaction and experience.
The collaboration between the analytic department and the development department in Elkjøp has been more efficient because they now have a common data model – now Elkjøp can make better quality data driven decisions that benefit the whole business